In 2004, Barbie® Collector introduced a color-coded “tier structure” system in which each tier represents an identifiable level of doll collecting, with special retail destinations and elegant packaging designed to enhance each doll’s beauty as well as clearly communicate which tier the doll belongs to.

Inspired by the innovative approach of today’s most successful designers’ in representing their fashion lines, from upscale boutiques to major department stores, each of the label colors is a way of segmenting Barbie® Collector dolls and communicating where they can be found. The tiers start with Pink Label™ (pink being Barbie® doll's signature color, of course!), then continue on to Silver Label™, Gold Label™, and Platinum Label™, colors representing the high standards of each successive tier.

Below is the explanation of this color-coded tier structure including the types of dolls in each tier and where you might find the dolls you’re dreaming of.

Pink Label™ includes some of Barbie® Collector's most beloved and fun keepsake dolls, like Dolls of the World®. Pink Label™ dolls come packaged in a box with a clear acetate front trimmed in pink, perfect for displaying NRFB. Pink Label™ dolls do not have a quota limit. These dolls will be available at quality retailers; however, Wal-Mart and WalMart.com are their premiere destination. These dolls can also be found online in the BarbieCollector.com shop as well as in the Barbie® Collector catalog.

Silver Label™ includes some of our favorite dolls, like Chocolate Obsession™ Barbie® Doll and Barbie® as Juliet. No more than 50,000 pieces of any one Silver Label™ doll will be produced worldwide, and each comes packaged in a silvery-trimmed package similar to the Pink Label™ box. Silver Label™ dolls are available at toy retailers, including their premiere destination at Toys ‘R Us and Toysrus.com. These dolls can also be found online in the BarbieCollector.com shop as well as in the Barbie® Collector catalog.

Gold Label™ dolls will be produced in quantities of no more than 25,000 pieces worldwide. Gold Label™ dolls include such distinguished series as the Barbie® Fashion Model Collection , and designer dolls like the Badgley Mischka Bride Barbie® doll, the first Barbie® Collector doll to be seen on store shelves in the new packaging. Gold Label™ dolls come in a “cake box” type package (complete with acetate layer to protect the doll) and feature artistic interpretive photography or other artwork on the gold-trimmed packaging lid and back. Gold Label™ dolls are distributed via authorized Barbie® doll dealers as well as at fine retailers and through the Barbie® Collector catalog and in the BarbieCollector.com shop.

Platinum Label™ dolls are produced in editions of less than 1,000 worldwide, including premium one-of-a-kind dolls available at select events, such as those produced for CAAF's annual Dream Halloween events. These dolls also include Platinum Label™ editions of the Badgley Mischka Bride Barbie® (created exclusively for FAO Schwarz) and Faerie Queen™ Barbie® Doll (created exclusively for Toys ‘R Us), among others.

It's important to note that specialty retailers who are designated Mattel Authorized Dealers have the opportunity to carry the full line of Pink Label™, Silver Label™, and Gold Label™ dolls. Check with your favorite dealer(s) to find out more about the dolls that are available. You will continue to find a wonderful selection of dolls from all the tiers via the BarbieCollector.com shop, and through the Barbie® Collector catalog.