What’s in a Label?

How Barbie Doll Editions Are Classified

Whats in a label


Starting with the 2015 doll collections, all Barbie® Collector dolls will be classified by “Label” collections – specifically, Black Label, Pink Label, Silver Label, Gold Label, and Platinum Label. But what do the labels mean?

The Barbie Collection team added these labels to help collectors know at a glance for whom the dolls are made, where they can be found, and to provide an idea of how many dolls were made.

Pink Label Dolls
Made for: Doll collectors of all ages
Find them: The Barbie® Collection online shop and catalog, and wherever Barbie dolls are sold
How many?: Non-numbered, more than 25,000 of each doll produced worldwide

See Pink Label Dolls in the Showcase

Black Label Dolls
Made for: Adult doll collectors
Find them: The Barbie® Collection online shop and catalog, and wherever Barbie dolls are sold
How many?: Non-numbered, more than 25,000 of each doll produced worldwide

See Black Label Dolls in the Showcase

Silver Label Dolls
Made for: General doll collectors
Find them: The Barbie® Collection online shop and catalog, and at select retailers
How many?: Sequentially numbered editions of 25,000 or less worldwide for each doll

Gold Label Dolls
Made for: Dedicated doll collectors
Find them: The Barbie® Collection online shop and catalog, and at select retailers
How many?: Sequentially numbered editions of 10,000 or less worldwide for each doll

See Gold Label Dolls in the Showcase

Platinum Label Dolls
Made for: Avid doll collectors
Find them: The Barbie® Collection online shop and catalog, and/or at select retailers
How many?: Sequentially numbered editions of 1,000 or less worldwide for each doll

See Platinum Label Dolls in the Showcase

Note: From 2004-2014, all Barbie® Collector dolls were classified by “Label” collections – specifically, Black Label, Pink Label, Gold Label, and Platinum Label. For dolls released in 2015 and beyond, dolls that would have fallen under the old “Gold Label” collection are now divided into the new “Gold Label” and “Silver Label” collections.

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