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Figure Skating Legend

Young skaters can play out their dreams with the new Kristi Yamaguchi doll.

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Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

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Ready for Lift-Off

Take adventure to new heights with toys inspired by the animated movie.

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World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

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Figure Skating Legend

Young skaters can play out their dreams with the new Kristi Yamaguchi doll.

Shop Now

Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

Shop Now

Ready for Lift-Off

Take adventure to new heights with toys inspired by the animated movie.

Shop Now

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

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Stacie

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

Hair Play

Fantasy

Self-Care

Animal Friends

Barbie The Movie

Barbie New Arrivals
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DREAM EVEN BIGGER

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Featured Content

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

*Mass Balance Approach. Excludes doll head and hair.