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Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

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Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

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Ready for Lift-Off

Take adventure to new heights with toys inspired by the animated movie.

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Lights, Camera, Action

Inspire moviemaking dreams with career dolls that celebrate women in film.

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World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

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Featured Content

The Future of Pink Is Green

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The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

*Mass Balance Approach. Excludes doll head and hair.