World-Renowned tokidoki^® Designer Simone Legno Celebrates the Launch of tokidoki Barbie doll at the tokidoki Santa Monica Store on Saturday, October 8th

Los Angeles, CA (October 6, 2011) — tokidoki^®, iconic Los Angeles-based lifestyle brand, has partnered with fashion icon; Barbie for the first time to release ‘tokidoki^® Barbie’ to the world along with a collection of tokidoki^® Barbie^™ apparel and accessories, set to hit stores this month.

Wearing a hot pink mini skirt, leopard leggings, sparkly silvery stilettos and her fave signature tokidoki^® tee, branded tote and perfect acrylic bangles, Barbie^® strolls fashion-forward streets with Bastardino, the tokidoki cactus dog by her side. Retailing for a suggested retail price of $50.00, tokidoki ^®Barbie^® will hit stores on October 8th and can also be purchased at www.barbiecollector.com and www.tokidoki.it.

The apparel and accessories collection includes tees, hoodies, totes, hats, jewelry and a limited edition skateboard deck ranging from approximately $30.00 - $250.00 and will be available in-stores and online as well.

“I was happy to design something so very tokidoki^® for the Mattel customer and still stay true to who we are, crossing that branded bridge.” states designer Legno.