July 3, 2012

Ambassador for the American Dream!

By Chris Varaste

This year, Barbie announced plans to run for President! Dressed by designer Chris Benz Barbie® I Can Be…President Doll represents the B Party, and has a Barbie Tumblr account where fans can help shape her party’s platform. Mattel Inc., in partnership with The White House Project, a nonpartisan nonprofit association, has created the doll to promote female leadership in politics. 

I respect anyone in a leadership position who takes the initiative to steer the attention of the world in a positive direction — and they don’t have to be presidents, princesses, or other power players. I once met a heart surgeon at a Barbie convention, who told me the only role model she had growing up was her Barbie® doll.

But princesses are stepping up, too.Fascinated by all the media hype, I tuned in to Queen Elizabeth’s Diamond Jubilee earlier this year and found myself admiring Kate Middleton. The princess bride is fashionable and pretty (even in doll form! Check out the William And Catherine Royal Wedding® Giftset), but her interests lie in charitable causes. Her commitment to community service started when she was still in high school, and today she serves as a patron for several charities.

Kate Middleton reminds me of both Diana, Princess of Wales and Her Serene Highness, Princess Grace of Monaco — both beautiful women who married into royal families and devoted their lives to making the world a better place.

In a toy world populated by dolls, action figures and stuffed animals, Barbie is the only one running for office. The message that girls can do anything may be directed at girls, but still reaches kids, ‘tweens, teens, adults, and perhaps even royalty — a reminder that everyone can make a difference.

For the past five decades, the same mantra has inspired Barbie® doll’s designers to dream up all of her countless career choices. As a result, Barbie serves as a great reminder that the future is filled with infinite possibilities — a perfect ambassador for the American Dream!

How did Barbie help shape your future? Write back and tell us about it!



Chris Varaste started out at ABC-TV, producing segments for the Emmys, Tonys & Grammys. A fascination with fashion and pop culture led to his first published book, Barbie: Face of the American Dream – and an appreciation for all things Barbie! His insights on collectibles/brand success have been published in the New York Times, The Economist, and Spotlight Cinema Networks.

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