June 18, 2013

Barbie® Doll’s Dreamhouse Motorcade Goes on Tour in Hot Off the Barbie Press

Barbie doll’s road trip begins! The hunt for a new Dreamhouse goes nationwide in the latest Hot Off the Barbie Press.

Is Barbie Bolting Malibu?
Adam Tschorn, Los Angeles Times, 5/29/13
“Barbie is totally over the 'bu -- at least she's acting that way. As part of a new marketing campaign, the peripatetic princess of pink is set to swing through 13 North American cities [plus Los Angeles – ed.] on a quest to, as the press materials state, find a new place to hang her teeny tiny hat.”

Mattel Sends Barbie On A Road Trip to Find a New Home
Shareen Pathak, Advertising Age, 5/31/13
“Mattel is kicking off a major North American tour for its flagship doll that will see "Barbie's Motorcade" traveling through 14 cities in an effort to find the doll a new place to call home.”

Bring Barbie and The Avengers Back to School
Staff reports, Inquirer Lifestyle, 5/29/13 “With Avon’s lineup of back-to-school style essentials from The Avengers and Barbie, both parents and kids have reason to get excited about the opening of school doors this June.”

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