December 1, 2012

The Barbie Look Collection is Ready for its Close Up!

New from The Barbie Look Collection, dolls and outfits that go from the golf green to the red carpet … all in sensational style!

What exactly is The Barbie Look? It’s not just about the dress and shoes, it’s also about confidence. It’s the knowledge that each outfit is the perfect look for the occasion, no matter what the day (or night!) brings…

With this collection of fashions for a variety of activities, Barbie knows she’s on-trend, in style, and oh so fabulous!

What is a typical day in the life of The Barbie Look? It starts with a choice of dolls, the City Shopper Barbie® Doll with light hair or the City Shopper Barbie® Doll with dark hair, as Barbie heads out to browse the boutiques before lunch at that new café everyone’s raving about. She is a picture of polished perfection in her day dress, gold-toned jewelry, heels, and that modern must-have—a pair of oversized sunglasses. A Barbie shopping bag adds just the right finishing touch.

After lunch, Barbie heads to the club for a round of golf wearing her Pink On The Green Barbie® Fashion. She hits the links in pink plaid topped with a pink polo, pink visor, and pink-accented golf shoes. Looks like she’s got this look in the (golf) bag—which also happens to be pink! Next, you’ll find Barbie relaxing in her Poolside Barbie® Fashion, wearing a sheer cover up in blues and greens inspired by the colors of the water. After enjoying the sun, Barbie meets a friend for a spot of tea wearing a multicolor dot dress from her Tea Party® Barbie® Fashion.

Later that night, Barbie doll heads out for a fabulous evening. She steps out of a luxurious limo, smiling for the cameras as the paparazzi go wild. Her On The Red Carpet Barbie® Fashion features a floor-length gown, matching shoes, and silver accessories for an elegant look. It’s the perfect ending to a fabulous day, and each outfit gives her just the right Barbie Look!

To celebrate the launch of this new signature collection, we sat down with Principal Designer Bill Greening to learn even more about The Barbie Look! Here’s a preview…


Congrats on the launch of The Barbie Look! How long have you been working on the new collection, and how does it feel now that the first dolls and accessories have debuted?

“We explored a few ideas after we knew Barbie Basics® was coming to an end. So I’ve been working on it for well over a year. I’m really excited about the debut of The Barbie Look, and the early response from the Barbie Collector community has been great…”


Get the rest of the story from Bill in the full exclusive interview! And find The Barbie Look Collection, featuring two dolls and all four fashions, in the online shop. Also available is the Barbie® Wardrobe, the perfect place to store Barbie doll’s outfits and accessories!

What’s your favorite look of the collection? Let us know in the comments!

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