October 26, 2012

Barbie: One Voice, One Vision, One Signature Style!

Barbie Life in the Dreamhouse. Barbie® I Can Be... President B PARTY Doll. The new Barbie® Photo Fashion Doll and the Barbie Premium Experience on Royal Caribbean Cruise Lines. These are just a few of the Mattel highlights featured in a new interview with Stephanie Cota for Forbes.com!

The article, by Brandon Gutman, gives Stephanie the opportunity to open up about what the Barbie brand has achieved in 2012, and how Barbie manages to stay relevant across so many channels while still maintaining her fabulous essence.

Brandon specializes in profiling brand leaders, and you can catch his story on Stephanie and Barbie for Forbes.com right here.

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