January 22, 2009

Celebrate 50 Fabulous Years of Fun and Fashion

There’s a buzz in the air, and it’s time to celebrate! On March 9th, 2009 Barbie® doll celebrates fifty fabulous years of fun, fashion, and dolls. And the best news is you’re invited to join in the festivities.

To mark the occasion Mattel is excited to introduce Barbie® Style (http://barbiestyle.barbie.com), a brand new site where Barbie® doll’s friends and fans can experience more fashion, more fun, and more interaction than ever before. The site is filled with so many exciting new features it’s hard to know where to start. Let’s dive right in!

Fashion and Barbie® doll — you can’t separate the two. The 50th celebration site will showcase all the fashion-related activities and A-list events surrounding Barbie® doll’s memorable anniversary year. Get the exclusive scoop on designer tie-ins, chic new product launches, and the latest pink carpet reports.

You’ll also find the latest Barbie® news and coverage. You’ll even enjoy access to exclusive celebrity confessions and memories.

For the millions of Barbie® fans who have spent decades enjoying their favorite doll through dreams, play, and passion, the site features special vintage moments and fun retro highlights. You’ll really appreciate all the talent and work it’s taken to create fifty years of amazing Barbie® dolls!

Plus, there’s shopping! Barbie® Style is packed with major shopping opportunities for your collection, featuring direct links to Barbie® inspired couture fashions and beauty products, as well as vintage dolls and the amazing current line of dolls.

In a year of many momentous Barbie® occasions, you’ll want to bookmark Barbie® Style to stay in the know all year long.

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