June 4, 2013

Fashion Luncheon at the Chateau Marmont!

By Chris Varaste

A business lunch in West Hollywood reveals that the world of well-dressed ladies who lunch is here and now - and tastefully represented by Luncheon Ensemble Barbie® Doll, too…

Trekking down Sunset Blvd. in the middle of the day has its rewards – the glitzy stores, flashy billboards and trendy restaurants make for spectacular eye candy!

And that’s what I anticipated on my way to a business lunch at the legendary Chateau Marmont — the regal Loire Valley castle in the heart of West Hollywood. I was meeting a friend of a friend, someone wanting advice about the book publishing industry. So we agreed on the Chateau because we love the ambience and, of course, celeb sightings!

Luckily, traffic was light, and I arrived 20 minutes early — not a bad thing if you enjoy people watching. Unfortunately, there wasn't a celebrity in sight, but the restaurant was full of gorgeous women dressed in some of the loveliest daytime couture I'd ever seen!

These days, people generally don't dress for a lunch date, so this outing felt like a magical step back in time. After all, when was the last time you saw a woman decked out like Alexis Carrington, right down to the hat and gloves? I greatly appreciated the attention these ladies lavished on their appearances — not a hair out of place, not even a wrinkle on their silk blouses in variant pastel shades.

Finally, my lunch date arrived in a floral-patterned white suit and a 1920s-style cloche hat — not surprisingly, she fit right in! I couldn't help but notice her striking resemblance to the new Luncheon Ensemble Barbie® Doll from BFMC. A chic diva wearing a turban and swing coat, Luncheon Ensemble Barbie® has enough verve to turn heads at the fanciest establishments — like this WeHo hot spot!

I initially assumed Luncheon Ensemble Barbie® was meant as an homage to a splendid bygone era, but after the sartorial style on display at the Chateau Marmont, it’s obvious today’s ladies who lunch are still the world’s most fashionable women!

Everyone loves to be wined and dined at a popular A-list restaurant, but do you prefer dressing up for lunch or dinner?


Chris Varaste started out at ABC-TV, producing segments for the Emmys, Tonys & Grammys. A fascination with fashion and pop culture led to his first published book, Barbie: Face of the American Dream – and an appreciation for all things Barbie! His insights on collectibles/brand success have been published in the New York Times, The Economist, and Spotlight Cinema Networks.

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