November 30, 2011

Hot Off the Barbie® Press #40

Barbie links with Stardoll in brave new toy world
USA Today, Bruce Horovitz, Mon, 14 Nov 2011
Sorry, Ken, but Barbie's got a brand new interest for the holidays: Stardoll. Mattel, the world's biggest toymaker, today will announce plans to wed the worlds of online and offline doll play by rolling out an extensive line of "Stardoll by Barbie" fashion dolls. The dolls are mini-fashionistas right down to their eyelashes, which aren't painted on but are rooted and protrude like those on more expensive dolls.
Barbie beaming in homevid spotlight  
Variety, Marc Graser, Tue, 15 Nov 2011
Barbie is going to spend a lot more time in the makeup chair. Though Universal Pictures is developing a theatrical feature starring Barbie, Mattel will keep the front and center on the small screen as it celebrates the 10th anni of its direct-to-DVD animated film series, whose 22nd installment, "Barbie: A Perfect Christmas," is in stores now.
CMA Highlights  
Access Hollywood Live, Thu, 10 Nov 2011,
Editorial Comments: During the CMA Award show recap, the segment featured the opening bit by hosts Carrie Underwood and Brad Paisley who gifted the Barbie Collector Faith Hill and Tim McGraw dolls to each other.
Hot Holiday Gifts  
KCAL (Los Angeles, CA), Wed, 16 Nov 2011,
Editorial Comments: In the “Hot Holiday Gifts” segment, Paypal Shopping Specialist, Claudia Lombana featured the Barbie Designable Hair Extensions along with other toys and tech items. 

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