October 12, 2011

Hot Off The Barbie® Press: Fashion's Night Out Edition

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Barbie Models Fall Designer Looks For Charity (PHOTOS)
Barbie has always been a fashion chameleon. So, when the plastic trend maven tried on looks from five different CFDA designers, we weren’t surprised to see her pull off each outfit with aplomb. Tracy Reese, Alice + Olivia, Loomstate, Rogan and Alexis Bittar all created designer dolls sporting ensembles from their fall 2011 collections, and the collectibles (which made their debut on Fashion’s Night Out) are currently on auction to benefit the CFDA’s educational scholarship program. So, how would the participating designers characterize Barbie’s sartorial proclivities?

Want More Information? Just Scan Me
During New York Fashion Week earlier this month, Quick Response (QR) codes — square, checkered symbols that can be scanned with one’s smartphone — were as omnipresent as chunky black booties. They were on cookies doled out by Tiffany that, when scanned, revealed an invitation to a concert with Leighton Meester. They were on a pink Barbie-themed bus, and on doll displays in stores that could be scanned for a chance to win designer clothes. And they were on postcards for a “fashion hunt” with the Madison Avenue Business Improvement District and the blog Madison Avenue Spy.

Playing Barbies Just Got a Lot More High-End
As if life-size models' measurements weren't unobtainable enough, designers are now wrapping their goods around the original princess of impossible dimensions: Barbie. But it's for charity—specifically, a charity that's geared toward supporting fashion students—so we'll take it!

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