October 18, 2011

Hot Off The Barbie® Press No. 35

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E! News
Editorial Comments: The E! News segment aired in conjunction with the Barbie Loves Fashion’s Night Out Charity Buzz auction where One-of-a-kind Barbie dolls created in conjunction with 5 CFDA designers were auctioned off to benefit the CFDA scholarship fund. The segment showcased three of the Fashion’s Night Out OOAK Barbie dolls wearing fall fashions / accessories from Loomstate, Rogan and Alexis Bittar. E! News hosts, Giuliana Rancic and Catt Sadler also wore the life-size Alexis Bittar pieces and spoke to the CFDA / Barbie partnership. The segment helped encourage last minute bids for the Auction and positioned Barbie as a fashion icon.

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