On Wednesday, October 13, 2010, Mattel threw a surprise book launch party for designer Robert Best to commemorate the launch of 10 Years: Barbie Fashion Model Collection Book. In attendance were many of the key players who helped bring the Barbie^® Fashion Model Collection to life a decade ago, and who have been instrumental to the collection’s success over the last 10 years. Among them, photographer Paul Jordan and set builder Lars Auvinen who have helped capture Barbie^® in her many exquisite and extraordinary incarnations as the world’s most stylish and chic fashion model.

On June 16, Barbie collectors, fans, and friends converged on Ellis Island for the opening reception of the Dolls of the World exhibit on display through August 15. Celebrate 30 years of world culture with Barbie in this fun and fab video!

Get a behind the scenes look at how Mad Men and Barbie^® teamed up to create 4 extraordinary Barbie^® and Ken^® dolls. Includes interviews with doll designer Robert Best and Mad Men costume designer Janie Bryant.

Celebrate the 30th anniversary of the Dolls of the World^® Collection with this virtual tour of the Ellis Island exhibit on display between June 16-August 15. Discover your favorite Barbie^® dolls from around the world, learn about your own heritage, and get the inside scoop on the brand new Dolls of the World Landmark Collection featuring Barbie dressed in chic gowns celebrating some of the world's most famous landmarks including The Statue of Liberty, Eiffel Tower, and Big Ben!