May 9, 2011

Noir Jewelry Partners with Barbie

Noir Jewelry is becoming increasingly known for their collaborations with Pop Culture Icons, and Noir’s latest muse is none other than Barbie. After partnering up with both DC Comics and Walt Disney Signature last year, the new Barbie collection is sure to resonate with fashionistas of all ages.

A natural fit - both brands are synonymous with all things sparkly, and fashion forward. Designer Leeora Catalan wanted the collection to represent Barbie, but also give her a slight edge. Noir’s classic metal pyramid bracelets and rings were done in Barbie Doll’s signature pink creating a metallic finish, and pave stones were added to complete the look. For the individualist, the collection features a simple gold plated chain to which colorful, fun charms can be added to customize your own Barbie necklace. The sixteen charms are some of Barbie Doll’s favorite things: perfume, shoes, curling iron, hand mirror and of course a special ring from Ken.

No Barbie® Doll would be complete without her Dream House and through Catalan’s eyes that comes in the form of a standout ring. The pink enamel two story house is complete with stairs and a dangling chandelier. It can be worn closed to show intricate window and balcony architecture, or worn open on two fingers showcasing the many levels of Barbie Doll’s abode. The collection will be available at department stores and high specialty boutiques, ranging from $30 to $375 retail.

About nOir Jewelry (www.noirjewelry.com): Born from priceless experience earned at Ralph Lauren and Oscar De La Renta followed by her savvy styling career, Leeora Catalan created nOir jewelry 15 years ago. Collaborations with L.A.M.B, DKNY, Patricia Field, The Blonds, Diesel and Moschino produce sought after jewelry trends that rock the runways. Katy Perry, Lady Gaga, Rihanna, Fergie, Beyonce, Sarah Jessica Parker, Madonna, and Nicki Minaj love wearing nOir jewelry, a testimony to Leeora Catalan's alluring designs. nOir jewelry is sold in high end department stores and specialty stores around the world.

About Mattel, Inc (www.mattel.com): Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine’s "100 Best Companies to Work For" for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine’s "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "creating the Future of Play."

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