January 11, 2012

USA Today says Barbie is "a real doll of an investment"

Welcome to the first edition of Hot Off the Barbie Press for 2012! Today, we're featuring a USA Today article that used last year's enormously popular tokidoki Barbie® doll as an example of how some Barbie dolls can also become spectacularly valuable.

Why Barbie is a real doll of an investment
Nancy Colasurdo, USAToday.com
In October, Mattel released tokidoki Barbie, complete with a pink bob hairdo, tattoos and cactus friend, Bastardino. The dolls retailed for $50 and are, as of this writing, listed on Amazon.com starting at $400 and going for as much as $1,590. That kind of escalation in value is rare in a market where vintage or antique is typically the way to go.

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